Marchex Sonar
Market to Prospects Personally, at Scale
Targeted, relevant messages drive more customer conversations
Reach more opted-in contacts who want to interact with your business over text
![](https://www.marchex.com/wp-content/uploads/2021/08/Sonar-Feature-Page-Pillar-1-Feature-1-Campaign-Setup.png)
Easily reach large groups with very little effort
Campaigns are an easy way to send highly-targeted messages to a particular audience. Quickly organize audiences to keep messaging personalized and relevant. Send messages immediately, schedule them for later, or trigger messages automatically through the Marchex Sonar API.
![](https://www.marchex.com/wp-content/uploads/2021/08/Sonar-Feature-Page-Pillar-1-Feature-2-Campaign-Dashboard.png)
Understand the effectiveness of your messaging campaigns
Track messaging volume, performance and learn how people interact with your text campaigns so you can optimize and generate more leads.
![](https://www.marchex.com/wp-content/uploads/2021/08/Sonar-Feature-Page-Pillar-1-Feature-3-Campaign-AB-Test-1.png)
Experiment to determine which campaigns work best
Test between different variations of messaging to see which strategy is more successful in engaging and converting your audience.
![Respect your customers texting preferences](https://www.marchex.com/wp-content/uploads/2021/08/Sonar-Feature-Page-Pillar-1-Feature-4-Intelligent-Timezone-1.png)
Protect your business as you respect your customers’ messaging preferences
Using smart campaign management and compliance capabilities like opt-in status, intelligent time zone message delivery and auto-unsubscribe make sure you represent your brand the way you want, and your customers receive messages from you only when they want.