As a home services marketer, you’re navigating tricky waters. Costs are rising—cost per click (CPC) keeps climbing, conversions are dipping, and leads are getting expensive. It feels like you’re pouring more into campaigns but seeing less in return. So, how do you ensure that every dollar you invest is pulling its weight?
The answer might be in understanding what happens after the click. Watch the on-demand webinar ‘3 Marketing Wins Powered by Call Insights‘ for in-depth examples and additional tips you can use tomorrow.
Call insights can help you connect the dots between your marketing spend and customer interactions. From pinpointing where your leads come from to training your team for better conversions, call insights can help you thrive in today’s landscape.
Marketing Attribution: Understanding Lead Quality
Marketing attribution is crucial, especially when costs are going up. A Fortune 500 home services company wanted to dig into the details—tracking their national campaigns down to the phone call. They weren’t just interested in clicks, but in the quality of the resulting calls to the business.
Call insights helped the company uncover which leads were actually converting and, more importantly, why. Armed with this data, they made smarter decisions about where to invest and where to cut back. When advertising costs are rising, knowing where your valuable leads come from makes a big difference.
Operational Efficiency: Streamlining Performance
Call insights can do more than tell you where leads come from. A North American storage company used insights obtained from leveraging Marchex’s conversation analytics solution to explore how well their customer service agents handled calls. They didn’t just want more calls—they wanted better ones.
With a clear view of customer interactions, they spotted trends, improved processes, and focused their training efforts where it mattered most. Small changes in call handling led to big improvements in efficiency, and ultimately, happier customers.
Agent Training: Improving Customer Experience
Sometimes, it’s the little things that make a big difference. A regional property management company used call insights to better understand how their agents were managing customer conversations. They discovered which conversations led to successful outcomes and which didn’t.
By refining their approach based on real call data, they were able to give their agents clear best practices. These small adjustments led to smoother customer interactions, more conversions, and an overall better experience for everyone involved.
Turning Insights into Action
Rising ad costs don’t have to be a roadblock. Call insights can give you the clarity you need to improve both your marketing and your operations. Whether you’re tweaking your campaigns or fine-tuning your team’s performance, those insights can be your edge. And with AI helping to speed up the process, you can have the tools to make data-driven improvements faster than ever.
For more in-depth examples and practical strategies, watch our on-demand webinar ‘3 Marketing Wins Powered by Call Insights.’
