ChatGPT Is Changing How People Find Your Businesses: Artificial intelligence is transforming the way customers discover and connect with businesses. In our recent webinar, “AI is Changing Search – What Does it Mean for Your Customer Calls?,” Marchex experts explored how large language models (LLMs) such as ChatGPT are driving a growing share of customerContinue reading “How AI Search is Reshaping Customer Calls”
The automotive industry relies heavily on customer interactions, with phone calls serving as a critical touchpoint in the sales and service journey. Recent analyses by Marchex have highlighted significant revenue losses because of poor call handling. The issue is not new, but it has gained urgency as consumer behavior shifts, with more people keeping carsContinue reading “Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships “
In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact “
In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence “
If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects. But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “
Advertising costs are increasing, budgets are tightening, and your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers. Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”
