25 Calls = 1 Google Review: How Can Your Business Benefit?
25 Calls = 1 Google Review: How Can Your Business Benefit?
Category Archives: Call Analytics
2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait
In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue? One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have. It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”
Utilize Customer Insights with Marchex
They say knowledge is power and I absolutely agree. The best example I can think of lately is the annual JD Power automotive summit which always precedes the NADA convention. This year was the same and a little different. What was the same? The best and brightest in the industry showed up inContinue reading “Utilize Customer Insights with Marchex”
Industries that Need Call Tracking and Analytics to Succeed
Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services. For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”
Sentiment Suite: The Next Generation in Customer Sentiment Analysis
In today’s fast-paced and customer-centric business environment, understanding the nuances of customer sentiment has never been more critical. Traditionally, businesses have relied on direct feedback mechanisms like Google reviews or customer surveys to gauge customer satisfaction. These traditional methods miss the subtle nuances of customer emotions during interactions. Online reviews happen after-the-fact – when yourContinue reading “Sentiment Suite: The Next Generation in Customer Sentiment Analysis”
Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration
Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”