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Category Archives: Call Analytics

Marchex Marketing Edge wins Gold Stevie Award

Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”

Marketing Attribution for Phone Calls – Part 1 of a 3-part series

One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”

Marketing Attribution for Phone Calls – Part 2 of a 3-part series

In this installment of our 3-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channelsContinue reading “Marketing Attribution for Phone Calls – Part 2 of a 3-part series”

Marketing Attribution for Phone Calls – Part 3 of a 3-part series

Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”