Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”
Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound callContinue reading “How Juniper Communities learned to reach more prospective residents on the phone”
Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls orContinue reading “Why Your Business Needs Marketing Attribution”
Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power ofContinue reading “How call tracking works”
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages andContinue reading “Evaluating Call Analytics platforms? Consider the benefits of Marchex.”
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients”
