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Category Archives: Call Analytics

Home improvement brands: Get the most out of the leads to your professional contractor network

Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typicallyContinue reading “Home improvement brands: Get the most out of the leads to your professional contractor network”

Marchex Named Market Leader for Call Tracking & Analytics Software

Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”

Why your business needs call attribution

As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. IfContinue reading “Why your business needs call attribution”

Attributing offline conversions by channel – A simple approach

Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”