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Category Archives: Call Analytics

Home improvement brands: Get the most out of the leads to your professional contractor network

Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typicallyContinue reading “Home improvement brands: Get the most out of the leads to your professional contractor network”

Marchex Named Market Leader for Call Tracking & Analytics Software

Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”

How marketers can use data throughout the customer journey

As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”