In observance of Women’s History month, we’d like to highlight the central roles women have played in American history, particularly those recognized for their role in conversation analytics. Here are 3 pivotal pieces of technology developed by innovative women: Computerized Call Switching Erna Hoover was in the hospital after giving birth to one of herContinue reading “Celebrating Women’s History Month in Conversation Analytics”
With events changing daily, we understand how important it is for our customers to understand what’s happening within their business and their customer interactions. Conversational Artificial Intelligence can offer critical insights in real time to businesses across their locations just when they can utilize them most. We also know that our customers need solutions toContinue reading “2020 Edison Award for Marchex Conversational AI and What It Means for Your Business in an Uncertain Market”
The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations areContinue reading “Marchex Named The Leader in Conversational Intelligence”
Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at theContinue reading “How to Avoid the Pitfalls of Playing Phone Tag with Prospects”
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seemContinue reading “Marketing status check – are you optimizing all your channels?”
You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”
