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Category Archives: Conversation Analytics

Optimize your marketing mix–and budget—with Conversational Analytics

You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”

Know how a prospect became your customer in an omnichannel world

As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel.  It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”

Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue

Don’t let $75,000 per week in service revenue walk out your door. If you’re running an auto dealership service department, you know that every customer call is an opportunity—either to secure revenue and build loyalty, or to lose both. But here’s the risk: Many service departments are unable to capture full revenue opportunities due toContinue reading “Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue”