Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies: However, you might be thinking, “I’veContinue reading “Benefits of Call Summaries for Home Services Companies”
Marchex is excited to announce that we have won the 2024 APPEALIE SaaS Customer Success Award! The APPEALIE SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with Sierra Air Conditioning & Plumbing, a Las Vegas-basedContinue reading “Marchex Wins the 2024 Appealie SaaS Customer Success Award”
Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”
We’re excited to announce that Marchex has won a Business Intelligence Group AI Excellence Award in the Product category for Conversation DNA®, the technology that helps power Marchex’s conversation intelligence products. As artificial intelligence becomes more mainstream, an increasing number of companies have developed tools to help make our daily lives easier. The AI ExcellenceContinue reading “Marchex Wins 2023 AI Excellence Award”
Automotive dealers can learn how to train their salespeople to build trust during the first call with customers by registering for the final installment of our automotive webinar series. Our auto experts Anne-Marie Anderson, Marchex’s Senior Automotive Market Analyst, and Chris Spensley, our Senior Director of Automotive, will provide strategies to help dealers give theirContinue reading “The Next Step in Your Dealership’s Call Handling Journey”
