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Category Archives: Marketing Edge

Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome 

Executive Summary  In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models. Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology can bridgeContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “

How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It 

AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive.  Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “

How Conversation Intelligence Insights Can Drive Real Marketing ROI 

Marketers face no shortage of online data, but pulling clear, actionable insights from conversations between customers and businesses remains one of the most powerful and yet misunderstood ways to boost marketing performance. Through conversation intelligence, companies can learn not only who their best leads are, but how marketing messages perform in the real world whereContinue reading “How Conversation Intelligence Insights Can Drive Real Marketing ROI “

What Does the Elimination of Third-Party Cookies Mean for Your Business?

Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”

Key Benefits of Marketing Edge + GA4 Integration

Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”

Analyze Calls Automatically with Call Summaries

Marchex is excited to announce a new feature: Call Summaries. Sales and marketing teams no longer need to spend hours of their valuable time listening to phone calls or manually transcribing the dialogue from these conversations. Instead, our analytics powered by advanced generative AI can automatically extract important insights from call recordings and transcripts andContinue reading “Analyze Calls Automatically with Call Summaries”