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Category Archives: Marketing Edge

Extract Critical Call Data to Increase Patient Appointments

In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”

Focus on Calls that Matter

Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers.  But how does a home service company do this efficientlyContinue reading “Focus on Calls that Matter”

Analyze Calls Automatically with Call Summaries

Marchex is excited to announce a new feature: Call Summaries. Sales and marketing teams no longer need to spend hours of their valuable time listening to phone calls or manually transcribing the dialogue from these conversations. Instead, our analytics powered by advanced generative AI can automatically extract important insights from call recordings and transcripts andContinue reading “Analyze Calls Automatically with Call Summaries”

See How RevLocal Improves the Customer Experience with Automation

RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality wasContinue reading “See How RevLocal Improves the Customer Experience with Automation”

Navigate an Uncertain Market with Conversation Intelligence

Even in uncertain economic times, businesses can stay afloat and thrive by optimizing their tech stack and keying in on the important, revenue-driving details. With conversation intelligence—insights gleaned from customer conversations taking place on calls and other channels–sales and marketing teams can uncover the hidden signals in customer interactions that can mean the difference betweenContinue reading “Navigate an Uncertain Market with Conversation Intelligence”

4 Key Benefits of Marchex Marketing Edge GA4 Integration

Effective July 1, 2023, Google says goodbye to Universal Analytics (UA) and makes way for Google Analytics 4 (GA4), the next iteration of digital analytics which tracks both web and app activity.    To help marketers and businesses meet the customer journey opportunities in front of them, Marchex today introduces the general availability of its GA4Continue reading “4 Key Benefits of Marchex Marketing Edge GA4 Integration”