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Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome 

Executive Summary  In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models. Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology can bridgeContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “

How AI Search is Reshaping Customer Calls

ChatGPT Is Changing How People Find Your Businesses:    Artificial intelligence is transforming the way customers discover and connect with businesses. In our recent webinar, “AI is Changing Search – What Does it Mean for Your Customer Calls?,” Marchex experts explored how large language models (LLMs) such as ChatGPT are driving a growing share of customerContinue reading “How AI Search is Reshaping Customer Calls”

How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know 

That phone call where a customer says “ChatGPT sent me!” is no longer a novelty —it’s becoming the new normal. If your business hasn’t started optimizing for AI-driven search, you’re already behind the curve.  The AI Search Revolution is Here  The numbers speak for themselves. ChatGPT now has nearly 800 million weekly active users worldwideContinue reading “How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know “

Posted inAI

How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It 

AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive.  Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “