industry Archives
How the Senior Living Industry Can Deliver a Premium Customer Experience
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
Senior Living Series: Numbers may not tell the whole truth
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—theContinue reading “Senior Living Series: Numbers may not tell the whole truth”
Senior Living Series #3: Make the most of a limited media budget
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimizeContinue reading “Senior Living Series #3: Make the most of a limited media budget”
How LifeSpire of Virginia Uses Call Tracking to Maintain High Occupancy Rates
Conversational Intelligence and the Future of Patient Calls
With thousands of daily calls filled with vital patient details—scheduling needs and insurance questions, and more—tracking conversations is a massive challenge, but with AI-driven solutions, the process has never been easier. For healthcare marketers and operational leaders, turning vast amounts of data into actionable insights is the key to improving care access and the patientContinue reading “Conversational Intelligence and the Future of Patient Calls”