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“ChatGPT Recommended You Guys” – Why AI Search Results Are the New Word-of-Mouth for Home Services 

The call comes in at 2 AM: “My basement is flooding, and I found your number through ChatGPT.” Or maybe it’s a Saturday morning: “Your company came up when I asked about lawn care services in my area.” These scenarios are becoming more common as homeowners increasingly turn to AI tools for urgent home serviceContinue reading ““ChatGPT Recommended You Guys” – Why AI Search Results Are the New Word-of-Mouth for Home Services “

How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It 

AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive.  Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “