industry Archives
Home Services: 3 Marketing Wins Powered by Call Insights
Join industry experts to explore how to use call insights to your advantage. Learn practical tips to make your marketing programs more successful.
How Sierra Air Increased Revenue with Call Insights
“ChatGPT Recommended You Guys” – Why AI Search Results Are the New Word-of-Mouth for Home Services
The call comes in at 2 AM: “My basement is flooding, and I found your number through ChatGPT.” Or maybe it’s a Saturday morning: “Your company came up when I asked about lawn care services in my area.” These scenarios are becoming more common as homeowners increasingly turn to AI tools for urgent home serviceContinue reading ““ChatGPT Recommended You Guys” – Why AI Search Results Are the New Word-of-Mouth for Home Services “
How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It
AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive. Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “
From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact
In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact “