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Understand and optimize your Google Ads account based on demographic and audience targeting data
You are a marketer who uses paid search to drive phone calls for your business. Youâve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices.  You know the value of call analytics and you are powering your decision making with a cutting-edge call analytics solution that is accurate and scalable.   You know […]
The Marketing Blind Spot is Still a Problem
Originally published May, 2017 Weâve written often of the marketing âblind spotâ â that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel thatâs difficult to track. On the one hand, marketers have made vast improvements in their attribution […]
5 situations when you should use Googleâs Call-Only AdsâŻ
Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyerâs cycle â they are best suited for a prospect about to make a purchase. Hereâs how they work: When a searcher clicks on your […]
3 Mind-Blowing SMS Marketing Stats about Seniors
Originally published November 2020 If youâre still under the impression that SMS marketing wonât resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch […]
Conversation Intelligence is Now Available to Virtually Any Business
Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so? Do you find your company has downstream sales, customer engagement or marketing systems that […]
Your competitors text with customers. Do you?
Did you know that more than half of consumers want the flexibility to text your business? If your business is not text-enabled, you’re likely missing out on revenue opportunities. Text messaging can be used at every stage of the consumerâs purchase journey, which is why itâs crucial that businesses offer the option for consumers to […]
2022 Predictions
If 2021 has taught us anything, itâs that the future is anything but certain. Â Events have been pared down from grand reopenings and software that businesses depend on was suddenly shut down. Even still, there are clear trends on the rise as technology and the need for more customer-centric solutions evolve. In this blog post […]
Conversation Intelligence: What it is, how it works and why to use it
Conversation Intelligence solutions utilize AI-powered software to analyze the content of a companyâs voice, text or chat conversations with potential and current customers. When customer conversations with businesses are captured and analyzed, Conversation Intelligence can surface informative business insights for teams responsible for creating revenue, including sales and marketing. By integrating this solution with other technologies such as a CRM or digital advertising management platform, analytics data is organized and shared automatically, facilitating real-time data-driven decisions for teams on the front line of revenue generation. Why first-party data is critical for optimizing customer experience Team […]
Marchex Wins 2023 AI Excellence Award
Weâre excited to announce that Marchex has won a Business Intelligence Group AI Excellence Award in the Product category for Conversation DNAÂŽ, the technology that helps power Marchexâs conversation intelligence products. As artificial intelligence becomes more mainstream, an increasing number of companies have developed tools to help make our daily lives easier. The AI Excellence […]
Artificial Intelligence, jobs and the Pareto Principle
What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. Itâs often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isnât […]
The power of texting throughout the customer journey
Texting in business is becoming increasingly more common, particularly when it comes to interacting with prospective customers. Nearly everyone is within reach of their phone at any given time, so texting is often the best way to grab a customerâs attention quickly. Itâs also the easiest way for them to respond, making texting a highly […]
Why Your Business Needs Marketing Attribution
Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. â As marketers, weâre tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know whatâs working. Do you know which interaction is driving the most calls or […]