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How To Lower Your Dealership’s Failed Call Rate
As an auto seller, you likely know that calls are part of the path to purchase for most customers in the market today. Making sure your calls get answered is critical; so how do you make sure your phone operations are top notch? The NADA 2023 show is now only one week away! If you’re […]
Marchex Wins 2022 AI Breakthrough Award
We’re proud to announce that Marchex has been chosen as winner of the “AI-Based Analytics Innovation Award”. AI Breakthrough is a leading market intelligence organization that rewards the top companies, technologies, and products in the contemporary artificial intelligence (AI) market. Marchex has historically been a top competitor in the market, winning “Best AI-Based Solution for […]
Automate CRM Processes Using Conversation Intelligence
The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and know […]
Conversation Intelligence is Now Available to Virtually Any Business
Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so? Do you find your company has downstream sales, customer engagement or marketing systems that […]
Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric
It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered products […]
Journey Intelligence: Understanding the Customer Journey from Lead to Close
How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally, […]
Speed to Lead: Secure Appointments on the First Call
In the competitive landscape of the home services industry, success hinges on efficient operations, quick response times, and fostering loyal customer relationships. We’ll delve into three critical aspects that can significantly impact a company’s growth and reputation: securing appointments on the initial call, speed to lead, and customer retention. Customer Convenience Prompt appointment scheduling enhances […]
Why your business needs call attribution
As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. If […]
How Auto Dealers Can Make the Most of Every Conversation
What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place. But how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanks […]
With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology
Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highly […]
Take the Mystery Out of Measuring Performance
The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. This […]
Maintain Customer Relationships Post-Sale with Text
It’s important for sales and marketing teams to keep in contact with customers throughout the buyer’s journey, even once a sale has been made. That way, when customers have questions or opportunities for more business emerge, a company will be in the best position to keep its customers satisfied. Text is an effective method of […]