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Top 5 Business Texting Trends
As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities. […]
Navigating the Conversational Analytics Maze – Precision in Perspective
If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post. Welcome back to our series on how to assess the wide variety of AI-powered conversational analytics […]
Deep Call Scoring: Marchex Sales Rescue
The Marchex MIND Lab data science team has built the best of breed AI for conversational analytics from Marchex’s growing base of more than one billion minutes of analyzed consumer-to-business conversations. We enable enterprise brands to quickly draw conclusions about marketing, sales and service performance across hundreds or thousands of locations. Sometimes, however, customers want […]
Advantages of Integrating Text into Your Sales Process
Sales prospects, even the most interested, are often a challenge to engage with. A salesperson must compete for a prospect’s time and attention while the prospect is bombarded with information from multiples channels on their devices. For this reason, salespeople must deliver the right message through the right channel at the right moment to hold […]
How the ProMax-Marchex partnership creates value for both companies—and their customers
ProMax provides auto dealers with a robust set of sales and marketing solutions, from lead and relationship management systems to websites and credit solutions. The company strives to solve every marketing challenge dealerships face to support its clients’ success. A need arises Auto dealerships today face evolving demands from consumers in the way auto buying […]
How the Senior Living Industry Can Deliver a Premium Customer Experience
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. In […]
Attributing offline conversions by channel – A simple approach
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral, […]
Conversation Intelligence — Your guide to answers.
In business, table stakes are the minimum entry requirement for a market or business arrangement. They can be price, cost model, technology, or other capabilities that represent a minimum requirement to have a credible competitive starting position in a market or other business arrangement. At Marchex, we’re constantly moving the table stakes. While in the past, […]
5 ways to know if you need call tracking
As a marketer, you’re more than aware of the need to quantify marketing results. Whether to justify spend, maximize budget or make a case for more resources, proving return on investment (ROI) is widely accepted as a basic marketing function. For strictly digital campaigns, Google Analytics and other tools may be enough. For buying journeys […]
How text communication can help improve re-engagement rates
Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinations […]
How Auto Dealers Can Win Back Buyer Trust
According to our recent study, trust in auto dealerships has become one of the most important factors in the car buying decision. The global supply chain crisis has affected the auto industry with product shortages, pushing buyers to inquire ahead of time about vehicle availability before going forward with the purchasing process. However, communication regarding these […]
Enrich Data Within Your Current Platform with Marchex Platform Services
With Marchex Platform Services, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many […]