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Industries that Need Call Tracking and Analytics to Succeed
Updated 4/16/24 Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services. For industries like automotive services & repair, home services, senior […]
Attributing offline conversions by channel – A simple approach
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral, […]
How Boar’s Head Resort optimized their advertising spend and increased call volume
Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintain […]
New to call analytics? Start here
Originally published January, 2018 Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuring […]
Wondering How Dealerships Can Sell More Cars?
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to take […]
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Marchex, Inc., its subsidiaries and affiliates (collectively “we” or “Marchex”) respect your privacy. This Privacy Policy applies to the information we collect on our owned and operated websites (e.g. https://www.marchex.com), including associated customer log-in areas (collectively, our “Site”) and to the information we collect on behalf of our Clients in provision of our various information services […]
Navigating the Conversational Analytics Maze – Decoding Recall
If you have not yet read Blogs 1 and 2 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since most of the examples and concepts in this post will require that context to understand. Welcome to our final installment of Navigating the Conversational Analytics Maze. Thus far, we have looked […]
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