Search Results
3 technologies that can boost sales conversions from inbound opportunities
The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional. Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voice […]
Enrich Data Within Your Current Platform with Marchex Platform Services
With Marchex Platform Services, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many […]
How marketers can use data throughout the customer journey
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with your […]
Need an alternative to Zipwhip? Consider Marchex® Sonar
With Twilio’s recent wave of acquisitions, you may find yourself looking for an alternative to Zipwhip. If you are a current Zipwhip customer, you likely know by now that Twilio plans to shut down Zipwhip by the end of this year. With one quarter of the year down, it’s time to find your next provider. […]
Unlock the Full Potential of Call Tracking
Call tracking can deliver superior results to your organization when your call data is interpreted and optimized. You may be aware that all call tracking solutions record the quantity and source of inbound calls. But did you know that more advanced technologies detail actual sales conversions and collect valuable data such as call duration and […]
How to Get the Most Out of Business Texting
It’s no secret that customers expect to interact with brands in an increasingly personalized way. According to Epsilon, 80% of customers are more likely to buy a product or service from a brand that provides personalized experiences. Also, modern day consumers expect these interactions, from advertisements to email newsletters, to be tailored to their needs. In […]
Optimize your marketing mix–and budget—with Conversational Analytics
You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend. […]
What Does the Elimination of Third-Party Cookies Mean for Your Business?
Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. More […]
Marchex Call Summaries and Sentiment Suite Receive 2024 AI Breakthrough Award
Marchex is excited to announce that we have been selected as winners of the 2024 AI Breakthrough Award for “Best Text Generative AI Solution” for our latest Generative AI innovations: Call Summaries and Sentiment Suite. These are utilized by businesses to enhance their marketing, sales, and operations activities. AI Breakthrough is a top market intelligence […]
NADA 2023 Is Here!
The NADA 2023 show is upon us. We hope you will join us from January 26th-29th at booth #7253 (under the twinkling lights) to discuss the present and future of the auto industry. Our team will be covering a variety of topics including call handling and call tracking, just to name a few. Schedule a […]
What to ask when selecting a call tracking platform
Originally published September, 2019 So, you’ve decided a call tracking platform can help you take your marketing to the next level. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search: Does the provider know […]
Marchex Wins the 2023 Appealie SaaS Customer Success Award
Marchex is excited to announce that we have won the 2023 APPEALIE SaaS Customer Success Award! The SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with RevLocal, a digital marketing agency that uses Marchex as […]