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Top Texting Strategies for Franchise Organizations
Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: Franchisors need to create a profitable brand and business model that is easy to replicate. Franchisees must help maintain a brand’s reputation for it to retain its value. As a […]
5 things you didn’t know call tracking could do
Today, if you are a marketer, it’s not enough for you to just generate leads. It’s also vital for you to identify the sources of your leads, so you know which of your campaigns are performing well and which aren’t. You need call tracking. Call tracking helps identify which of your marketing campaigns triggered a particular […]
Navigate an Uncertain Market with Conversation Intelligence
Even in uncertain economic times, businesses can stay afloat and thrive by optimizing their tech stack and keying in on the important, revenue-driving details. With conversation intelligence—insights gleaned from customer conversations taking place on calls and other channels–sales and marketing teams can uncover the hidden signals in customer interactions that can mean the difference between […]
Train Your Staff to be Auto Sales Pros
Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines: Each staff member understands their area of specialty Inexperienced salespeople are matched with senior staff […]
MARCHEX SERVICE TERMS AND CONDITIONS
These Marchex Service Terms and Conditions (“Terms”), together with the terms set forth on any insertion or service order or similar document or online order form that contains a reference to these Terms (“Order”), constitute a legally binding and enforceable services agreement (the “Agreement”) by and between (1) the person or entity accepting these Terms […]
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Conversation Intelligence — Your guide to answers.
In business, table stakes are the minimum entry requirement for a market or business arrangement. They can be price, cost model, technology, or other capabilities that represent a minimum requirement to have a credible competitive starting position in a market or other business arrangement. At Marchex, we’re constantly moving the table stakes. While in the past, […]
SUBSCRIPTION TERMS OF SERVICE
These Marchex Subscription Terms of Service (these “Terms”), together with the terms set forth on any service order, statement of work, or similar document or online order form that contains a reference to these Terms (each, an “Order”), constitute a legally binding and enforceable services agreement (the “Agreement”) by and between (1) the person or […]
Call Tracking and Call Analytics: The Basics
You may have heard of call tracking or call analytics but aren’t sure what it means for your marketing. Marketers need data to understand and improve the performance of their initiatives. While digital tactics typically come with metrics included, offline tactics such as phone calls and texts, are measured with Call (or Conversation) Analytics. For […]
Evaluating Call Analytics platforms? Consider the benefits of Marchex.
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages and […]
Take informed actions to close the deal
Missed calls and texts happen, phone tag is often inevitable, but are you taking the right actions to close the deal after an opportunity is missed? With customer expectations and the cost of advertising on the rise, you can’t afford to let your sales calls go unanswered. Informed engagement is critical to meeting your customers […]