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Train Your Staff to be Auto Sales Pros
Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines: Each staff member understands their area of specialty Inexperienced salespeople are matched with senior staff […]
Marchex Cited as a Top Sales Engagement Vendor by Forrester
Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders select […]
How to choose the right marketing technology for your business
When you face a marketing challenge today, there’s an excellent chance that marketing technology exists to solve it. On the flipside, with thousands of products on the market and counting, the vast number of options available can make it difficult to know where to start. So, how should you approach selecting marketing technology? Whether you’re […]
Who Wins the Car Sale Today and Why?
Like many industries today, trust is a key factor in how successful a dealership is at selling cars. Car buyers spend thousands of dollars on a single purchase and can be loyal to a specific brand for years, if not a lifetime. As consumers, we expect our path to purchase to be seamless, and the […]
What Conversational Analytics can do for your sales and marketing organizations
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you most […]
Marchex Named The Leader in Conversational Intelligence
The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations are […]
GA4 Integration is More Than a Checked Box
Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset Universal […]
CALL RECORDING SERVICES TERMS AND CONDITIONS
These Call Recording Services Terms and Conditions supplement the Marchex Subscription Terms of Service (the “Terms” located at: https://www.marchex.com/legal/subscription-terms-of-service or such successor URL(s) implemented by Marchex from time to time) and apply to any use of Recorded Call Services. Any capitalized terms used herein but not defined shall have the meaning ascribed to them in […]
Does Attribution Matter if the Call is Handled Poorly?
We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact of […]
Automotive at Marchex – A Year in Review
What industry changes faster than the automotive industry? The nature of this business vertical requires an entrepreneurial approach. At Marchex, the year 2023 has been a year of growth, collaboration, and service. The most important learning has been how sound practices can apply across multiple industries, many of which Marchex serves. This has yielded tremendous […]
Maximize Revenue by Focusing on Calls that Matter
Most businesses understand the importance of knowing what happens on customer phone calls. Some companies use secret shopping to understand calls, and others listen to a sample of random calls, hoping those calls are indicative of the rest. The challenge is listening to every call efficiently and effectively, so you can find ways to maximize […]
5 Ways to Improve Call Handling Now
In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safety […]