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A/B Test Your Texting Campaigns to Engage More Effectively

Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At what […]

3 Mind-Blowing SMS Marketing Stats for Seniors

3 Mind-Blowing SMS Marketing Stats about Seniors

Originally published November 2020 If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch […]

3 steps to implementing your free Marketing Edge trial

Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision. At Marchex, we offer a 30-day free trial of our flagship conversational analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, and […]

MARCHEX ADVERTISING SERVICES TERMS AND CONDITIONS

These Marchex Advertising Services Terms and Conditions (“Terms”), together with the terms set forth on any insertion order or similar document or online order form that contains a reference to these Terms (“Order”), constitute a legally binding and enforceable advertising services agreement (the “Agreement”) by and between (1) the person or entity accepting these Terms […]

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Does Attribution Matter if the Call is Handled Poorly?

We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact of […]

Senior Living Series: Numbers may not tell the whole truth

Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—the […]

A Better Alternative for Dealerships Than Secret Shoppers

The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to take […]

2 steps to better outcomes of your inbound calls

When it comes to driving more revenue, many businesses find that converting more existing leads is the most efficient way: cutting down on missed opportunities to sell with efficiency. So how do you go about converting more of your existing leads? Step 1: Convert your callers the first time Ideally, you would convert high-intent callers […]

Conversation Intelligence: What it is, how it works and why to use it

Conversation Intelligence solutions utilize AI-powered software to analyze the content of a company’s voice, text or chat conversations with potential and current customers. When customer conversations with businesses are captured and analyzed, Conversation Intelligence can surface informative business insights for teams responsible for creating revenue, including sales and marketing. By integrating this solution with other technologies such as a CRM or digital advertising management platform, analytics data is organized and shared automatically, facilitating real-time data-driven decisions for teams on the front line of revenue generation. Why first-party data is critical for optimizing customer experience Team […]

Distribution Program Terms and Conditions

These Distribution Program Terms and Conditions (“Terms”), together with the terms of any campaign insertion order, term sheet or similar document referencing these Terms (“Insertion Order”) constitute a legally binding and enforceable distribution agreement (the “Agreement”) by and between (1) the entity agreeing to these Terms on any Insertion Order through the signature or electronic […]

5 Hidden Benefits of Call Tracking

To maximize revenue, it’s essential for businesses to not only generate leads but identify the sources of said leads in order to identify which marketing campaigns lead to a conversion, and which underperform. This knowledge can then be used to optimize marketing spending. One tool can accomplish all this and more: call tracking. Here are […]

5 Ways to Improve Call Handling Now

In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safety […]