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Marchex Receives the 2022 APPEALIE SaaS Customer Success Award
We’re excited to announce that Marchex has won the APPEALIE SaaS Customer Success Award for our Geeks on Site case study. This is quite an accomplishment, as the APPEALIE SaaS Awards are the most selective in the software space—acknowledging only the most dedicated customer success teams in the SaaS world. The winners of the SaaS […]
Marchex acquires Sonar Technologies expanding text/SMS capabilities
Earlier this week, Marchex acquired Sonar Technologies, a conversational analytics company focused on text and SMS analytics. This is exciting news for Marchex customers who offer text communication channels with their customers, particularly when it comes to customer service. Sonar helps businesses use AI and chatbots to support their customers every step of the purchase […]
How call tracking works
Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power of […]
See How RevLocal Improves the Customer Experience with Automation
RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality was […]
Integrate Text into Sales Workflows with Marchex Sonar
Sonar text messaging is a valuable tool for engaging prospects from initial contact to sale. Automated text bots can help your sales team reach out to your prospects and customers right away, without lifting a finger or hiring more employees. Marchex Sonar’s AI chat bot can easily be customized to work with any existing intake […]
Create a Smoother Call Experience by Reducing Ring Transfer Abandon
Customer calls often fail at automotive dealerships when a representative does not transfer the caller to the next staff member effectively. This can occur when representatives do not use warm transfers, don’t pass potential customers on to the correct staff member, or don’t configure their phone systems to route calls back to the receptionist after […]
Key Insights You Can Get From Call Transcription
Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. If […]
Focus on Calls that Matter
Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers. But how does a home service company do this efficiently […]
What you need to know about the business texting landscape
Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we could’ve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. In […]
Top Texting Strategies for Franchise Organizations
Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: Franchisors need to create a profitable brand and business model that is easy to replicate. Franchisees must help maintain a brand’s reputation for it to retain its value. As a […]
Boost Lead Qualification and Engagement Rates with Text
Identifying, nurturing, and qualifying leads that come through the sales and marketing funnel can be a lofty task for marketers, who often interact with 10-100x the number of prospects that sales teams do. Automated texts can unburden marketing teams considerably by streamlining initial contact with a high volume of potential customers. SMS intelligent automation is […]
How Answering the Phone Drives More Sales for Dealers
Most dealership incoming sales (and service) opportunities arrive by phone, and what happens next is not complex – the call is either answered and a conversation takes place, or they hang up without talking to anyone. The challenge, and the opportunity, is how you reduce ‘failed calls’ to deliver a better customer experience and maximize […]