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How marketers can use data throughout the customer journey
As marketers, weâre all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with your […]
How to accelerate a sale
There are plenty of factors that contribute to the length of the sales cycle including product complexity, number of team members on the buying team, and price. But itâs fair to say that for most purchases, the primary buyer researches a solution to a problem they have, your brand makes the shortlist, and the learning process begins. […]
5 Ways Marchex Helps Home Service Companies
Marchexâs acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business: Customer Insights Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help home […]
Automotive at Marchex â A Year in Review
What industry changes faster than the automotive industry? The nature of this business vertical requires an entrepreneurial approach. At Marchex, the year 2023 has been a year of growth, collaboration, and service. The most important learning has been how sound practices can apply across multiple industries, many of which Marchex serves. This has yielded tremendous […]
How call tracking works
Whether youâre a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power of […]
Why Dealers Should Create Multiple Google Business Listings by Departments
Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) […]
Gain marketing attribution across ALL your channels â including calls and texts
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. Not […]
How Call Tracking Can Help Your Business
Every single dollar spent in marketing is important. If youâre a decision maker, you want hard data and visibility into how your marketing strategy is working. Being able to see the results to maximize the money spent is crucial. In a perfect world, you want to see detailed data into which marketing campaigns are effectively […]
Sentiment Suite Wins 2024 Business Intelligence “Sammyâ Awards
Marchex is happy to announce that we have won a Business Intelligence Sales and Marketing Technology Award in the Insights and Analysis category for our Sentiment Suite offering! The Sales and Marketing Technology Awards annually recognizes organizations and products that facilitate companiesâ and customersâ abilities to connect and collaborate. This is the third time that […]
Personal Reflections on NADA 2024: A Sales Director’s Perspective
As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the world […]
What you need to know about the business texting landscape
Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we couldâve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. In […]
Marchex Wins the 2022 BIG Award for New Product of the Year
We are happy to announce that Marchex Platform Services has won the Business Intelligence BIG Award for New Product of the Year. The Business Intelligence Group awards program is designed to reward the companies, products, and people leading their respective industries. Winners are chosen from a highly competitive pool of applicants as the clear standouts […]