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How Big O Tires gleaned an additional $1M from calls in two months
Big O TiresĀ is one of the nationās largest auto services franchise organizations offering a wide range of diagnostic, repair and routine maintenance services for automobiles and other vehicles.Ā As a long-time Marchex customerĀ deployingĀ Speech Analytics, Big O Tires wasĀ inĀ an idealĀ position to pilotĀ Marchex Sales Edge Rescue,Ā an AI-infused call monitoring and scoring solution that identifies missed opportunities and generates […]
3 Steps to Optimizing Inbound Sales Calls
The highest spending, fastest converting, and most loyal customers are those who pick up the phone to call businesses. This means that companies who put an emphasis on optimizing the phone experience are giving their business a clear-cut edge compared to their competitors. In our work with top brands in a variety of industries, we […]
What to ask when selecting a call tracking platform
Originally published September, 2019 So, youāve decided a call tracking platform can help you take your marketing to the next level. When choosing a provider, youāll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search: Does the provider know […]
Shed Light on Blind Spots with Conversational Intelligence
āSales call pick up line 1.āĀ Ā We have all heard this or something similar announced over the PA system at a dealership. It typically occurs when a prospective customer calls a dealership and inquires about a vehicle or asks for the sales department. The process is to place the call in a queue and allow […]
3 reasons your business should use text
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they canāt use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicleās availability at a car dealership, but […]
How to Implement Texting in Your Business
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact,Ā 90 percent of consumers want to text with brands. Businesses that donāt use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex SonarĀ helps organizations implementĀ SMS strategiesĀ for todayās business environment. Using […]
Visit Marchex at NADA 2023!
Marchex is excited to welcome new dealers and our current clients to our booth at NADA 2023! We hope you will join us in Dallas, from January 26-29, 2023. What can you expect to see at the Marchex booth this year? Well, to start off ā weāre pretty happy with our booth design! Itās worth […]
How healthcare enterprises can use Call Analytics to find more patients
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, itās equally important they have a positive experience reaching a representative and having their inquiry solved ā whether that […]
Visit Marchex at NADA 2024!
Explore the Latest in Call Handling and Data Analytics with Marchex at NADA 2024!Ā Ā Join Marchex at NADA 2024 in Las Vegas from February 2-4, 2024, and dive into a New Year of automotive advancement at booth #6607N.Ā What Awaits You at Marchex’s Booth?Ā Visit our booth to engage in meaningful conversations with our automotive […]
What Does the Elimination of Third-Party Cookies Mean for Your Business?
Over the course of this year, third-party cookies will be phased out of use on the internet. Appleās Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. More […]
Key Benefits of Marketing Edge + GA4 Integration
Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customer […]
NADA 2023 Is Here!
The NADA 2023 show is upon us. We hope you will join us from January 26th-29th at booth #7253 (under the twinkling lights) to discuss the present and future of the auto industry. Our team will be covering a variety of topics including call handling and call tracking, just to name a few.Ā Ā Schedule a […]