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Forrester Publishes New Conversation Intelligence Report
Forrester recently published its New Tech: Conversation Intelligence For B2B Revenue, Q3 2021 report to help B2B sales organizations make informed decisions when selecting a Conversation Intelligence vendor in an emerging market. According to authors Seth Marrs and Matthew Flug, B2B sales teams need conversation intelligence to be insights-driven. Businesses should harness their data and apply analytics […]
How To Meet the Auto Customer’s New Expectations
The global supply chain crisis has completely changed the way U.S. consumers buy vehicles. The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for many […]
New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers
Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can find […]
Forrester Publishes New Report on Sales Engagement Solutions
Forrester recently published a new report, Now Tech: Sales Engagement Solutions, Q2 2022, which provides an overview of 29 sales engagement solution providers. The report helps revenue teams understand the value they can expect from a sales engagement solution and make informed decisions when selecting a sales engagement provider. Forrester analysts Seth Marrs and Amy Hawthorne […]
Marchex Wins the 2022 BIG Award for New Product of the Year
We are happy to announce that Marchex Platform Services has won the Business Intelligence BIG Award for New Product of the Year. The Business Intelligence Group awards program is designed to reward the companies, products, and people leading their respective industries. Winners are chosen from a highly competitive pool of applicants as the clear standouts […]
Click-to-Call Ads: Why they are critical in your marketing plan
Click-to-Call Ads Digital ads that drive phone calls to your business
New to call analytics? Start here
Originally published January, 2018 Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuring […]
GA4 Brings Online and Offline Signals Together
The Good Old Days We can all (well, most of us) remember when we launched our first digital marketing campaign or before that, our first website. There were many selling points and there was also a lot to learn, but the one consistent benefit was the ability to attribute the success of your advertising campaign […]
10 industries that need call tracking to succeed
Updated 9/14/21 Phone calls continue to prove themselves as the driving force in commerce. During the pandemic, phone calls to businesses have changed the way business is done for certain industries. In fact, the need to track calls has shifted and increased in many cases. Even in this age of digital ubiquity where many consumers […]
Senior Living Series: Numbers may not tell the whole truth
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—the […]