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Reduce Unanswered Calls
One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls. […]
Why you should consider a text channel for your business
This post first appeared on the Sonar blog. Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more. More importantly, text is a medium with an incredibly […]
What Conversational Analytics can do for your sales and marketing organizations
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you most […]
Marchex Platform Services: A Q&A with Product Marketing
Today, I had the pleasure of interviewing our product marketing leader, Rob Mumford, on Marchex Platform Services, the latest Conversation Intelligence solution from Marchex. Q: Rob, we are getting a lot of questions around our new MPS solution. Can you help our readers understand the value? RM: Marchex Platform Services can apply Marchex’s AI-powered analytics […]
Marchex Deepens Integration with Twilio Add-On Marketplace
Increase the Value of your Twilio Voice Call Recordings We are thrilled to announce that our conversation intelligence capabilities now integrate into the Twilio Add-On Marketplace. The Twilio Marketplace Add-Ons are pre-integrated partner technologies that let developers do more with the Twilio API, making it possible to quickly build rich communication experiences by combining Twilio […]
Enrich Data Within Your Current Platform with Marchex Platform Services
With Marchex Platform Services, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many […]
Forrester Publishes New Sales Enablement Automation Report
Forrester recently published its Now Tech: Sales Enablement Automation, Q2 2020 report to help its clients make informed decisions when selecting a sales enablement automation vendor in this increasingly diverse space. According to authors Mary Shea and Laura Ramos, businesses can use sales enablement automation (SEA) to give sellers more time to sell, improve their […]
Maximize Revenue by Focusing on Calls that Matter
Most businesses understand the importance of knowing what happens on customer phone calls. Some companies use secret shopping to understand calls, and others listen to a sample of random calls, hoping those calls are indicative of the rest. The challenge is listening to every call efficiently and effectively, so you can find ways to maximize […]
Create a Smoother Call Experience by Reducing Ring Transfer Abandon
Customer calls often fail at automotive dealerships when a representative does not transfer the caller to the next staff member effectively. This can occur when representatives do not use warm transfers, don’t pass potential customers on to the correct staff member, or don’t configure their phone systems to route calls back to the receptionist after […]
3 technologies that can boost sales conversions from inbound opportunities
The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional. Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voice […]
Need more high-quality inbound calls? Employ a call marketplace!
Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace to […]
So, what is the Moment of Truth?
Your business relies on inbound calls for revenue. So, with a budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look at […]