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Drive revenue in 2021 by optimizing channels that work
The beginning of a new year is planning time for many companies. It’s a time to take a fresh look at marketing strategies and fine tune execution plans. With 2020 in the rearview mirror, companies need to consider optimizing channels that work and sell in a landscape that demands increasingly more remote and virtual experiences. […]
Marchex Engage for Automotive Is Now Available in the Fortellis Marketplace
We’re thrilled to announce that Marchex Engage for Automotive has integrated into the Fortellis Commerce Exchange Platform. This new integration automatically delivers up-to-date conversations, events and outcomes within the CDK Elead CRM, empowering auto dealers to easily deploy Marchex’s conversation intelligence and provide a better customer experience. Dealerships and sales teams can gain insights that […]
Integrate Text into Sales Workflows with Marchex Sonar
Sonar text messaging is a valuable tool for engaging prospects from initial contact to sale. Automated text bots can help your sales team reach out to your prospects and customers right away, without lifting a finger or hiring more employees. Marchex Sonar’s AI chat bot can easily be customized to work with any existing intake […]
Marchex Cited as a Top Sales Engagement Vendor by Forrester
Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders select […]
RECORDED CALL TERMS AND CONDITIONS
These Recorded Call Services Terms and Conditions supplement the Marchex Service Terms and Conditions (the “Terms” located at: http://www.marchex.com/legal/service-terms-and-conditions or such successor URL(s) implemented by Marchex from time to time)and apply to any use of Recorded Call Services by Customer. Any capitalized terms used herein but not defined shall have the meaning ascribed to them […]
Boost Dealership Sales with Call Tracking
Perfecting a marketing strategy is a challenge for any business, and automotive dealerships are no exception. Dealers and other business owners often struggle to identify which marketing channels generate the most revenue. Since most auto buyers make a phone call along the path to purchase, dealers could benefit from a tool that analyzes their calls […]
The Marketing Blind Spot is Still a Problem
Originally published May, 2017 We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attribution […]
Benefits of Call Summaries for Home Services Companies
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies: Record all calls Utilize AI-powered call […]
Turn Gaps into Gains with Conversational Intelligence
Understanding customer interactions has never been more paramount in the rapidly evolving business communications landscape. The recent Marchex webinar, “3 Missed Customer Insights: Turning Gaps into Gains,” emphasized some of the most critical areas for businesses, particularly in the home services market, that want to achieve a competitive advantage by combining conversational data and analytics […]
CALL RECORDING SERVICES TERMS AND CONDITIONS
These Call Recording Services Terms and Conditions supplement the Marchex Subscription Terms of Service (the “Terms” located at: https://www.marchex.com/legal/subscription-terms-of-service or such successor URL(s) implemented by Marchex from time to time) and apply to any use of Recorded Call Services. Any capitalized terms used herein but not defined shall have the meaning ascribed to them in […]
Advantages of Integrating Text into Your Sales Process
Sales prospects, even the most interested, are often a challenge to engage with. A salesperson must compete for a prospect’s time and attention while the prospect is bombarded with information from multiples channels on their devices. For this reason, salespeople must deliver the right message through the right channel at the right moment to hold […]
Know how a prospect became your customer in an omnichannel world
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, many […]