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Marketing status check – are you optimizing all your channels?
Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seem […]
3-Step Approach to Win Automotive Sales
Automotive dealers hoping to grow in 2023 should register to attend our live webinar on February 22nd featuring speakers Chris Spensley, Marchex Senior Automotive Marketing Specialist, and Anne-Marie Anderson, Marchex Director of Field Training, and learn our 3-step telephone communication strategy addressing operations, reception, and conversation. Our auto team’s method has helped thousands of dealers […]
Rescue Abandoned Carts with Marchex Sonar
Amidst the holiday season, businesses of all sizes are geared up for the busiest shopping time of the year. One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential […]
Marchex Wins 2023 AI Excellence Award
We’re excited to announce that Marchex has won a Business Intelligence Group AI Excellence Award in the Product category for Conversation DNA®, the technology that helps power Marchex’s conversation intelligence products. As artificial intelligence becomes more mainstream, an increasing number of companies have developed tools to help make our daily lives easier. The AI Excellence […]
Marchex Launches Spotlight for Automotive
Marchex is excited to announce the launch of Marchex Spotlight for Automotive! Spotlight allows Marchex’s original equipment manufacturers (OEMs), brand, and dealer customers to maximize revenue by pinpointing failed business-to-consumer conversations and immediately triggering corrective actions through conversation intelligence technology. Read the press release to learn more about this essential addition to the Marchex product […]
How To Meet the Auto Customer’s New Expectations
The global supply chain crisis has completely changed the way U.S. consumers buy vehicles. The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for many […]
Call Transcription for the Auto Industry
Call transcription offers a multitude of benefits for a variety of industries, including auto dealers. Many call tracking platforms already provide call recording services for their customers, but call transcription can reveal deeper insights. Call transcription converts an audio recording of a phone conversation into readable text. Call Analytics takes the process a step further by uncovering more granular […]
Twilio Confirms 2022 Zipwhip Software Shut Down
Originally posted on November 4th, 2021 Since originally posting about this in November last year, the news of the Zipwhip software being sunset has continued to materialize. Since then, the Marchex Sonar brand has been able to ensure organizations formerly using Zipwhip do not miss a beat with their communication strategy. When Twilio acquired Zipwhip […]
Marchex Call Marketplace Terms and Conditions
These Marchex Call Marketplace Services Terms and Conditions supplement the Marchex Service Terms and Conditions (the “Terms” located at: http://www.marchex.com/legal/service-terms-and-conditions or such successor URL(s) implemented by Marchex from time to time), and apply to any Customer (or “Advertiser” or “Agency” as the case may be in various Order documentation) that elects to purchase for itself, […]
2022 Predictions
If 2021 has taught us anything, it’s that the future is anything but certain. Events have been pared down from grand reopenings and software that businesses depend on was suddenly shut down. Even still, there are clear trends on the rise as technology and the need for more customer-centric solutions evolve. In this blog post […]
Save the Sale with Positive Customer Engagement
Auto dealers know that the path to a sale can be a bumpy ride. Not every call with a customer goes off without a hitch – issues can often arise. The true test of a salesperson’s skill is not whether their calls unfold seamlessly, but how they solve problems and overcome roadblocks. Often, the primary […]
Marchex acquires Sonar Technologies expanding text/SMS capabilities
Earlier this week, Marchex acquired Sonar Technologies, a conversational analytics company focused on text and SMS analytics. This is exciting news for Marchex customers who offer text communication channels with their customers, particularly when it comes to customer service. Sonar helps businesses use AI and chatbots to support their customers every step of the purchase […]