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Why Dealers Should Create Multiple Google Business Listings by Departments
Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) […]
Key Benefits of Marketing Edge + GA4 Integration
Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customer […]
Personal Reflections on NADA 2024: A Sales Director’s Perspective
As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the world […]
A/B Test Your Texting Campaigns to Engage More Effectively
Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At what […]
Use Session-Based DNI to Improve Your Marketing Strategy
Session-based dynamic number insertion, or DNI, is a call tracking tool that helps marketing teams link phone conversations to the online sources that drove them. What Does DNI Track? Session-based DNI is a key component of call tracking solutions that allows you to see which actions lead a customer to call your business. The tool […]