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Why your business needs call attribution

As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. If […]

Automate CRM Processes Using Conversation Intelligence

The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and know […]

Need more high-quality inbound calls? Employ a call marketplace!

Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue.  Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace to […]

4 Ways Conversation Intelligence Can Boost Business Performance

Conversations are the currency of a business transaction. Prospective customers contact your business by phone call, chat, or text, to get product or service information, understand pricing, and then, to book an appointment, schedule a demo, or plan a visit. To get the information they need, your prospective customers share information with you—and this first-party […]

4 Key Benefits of Marchex Marketing Edge GA4 Integration

Effective July 1, 2023, Google says goodbye to Universal Analytics (UA) and makes way for Google Analytics 4 (GA4), the next iteration of digital analytics which tracks both web and app activity.    To help marketers and businesses meet the customer journey opportunities in front of them, Marchex today introduces the general availability of its GA4 […]

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