Call-Tracking-Attribution

Accurately attribute calls and web form fills

Multichannel attribution helps you understand your customer’s journey
  • Understand how customers interacted with your business with dynamic number insertion (DNI)
  • Gain visibility into which campaigns and marketing channels drove your leads
  • Customize your tracking number to fit the needs of your business
ME-Product-Page-Pillar-2-ROAS-Report

Increase your return on ad spend

Understand call outcomes using conversation intelligence
  • Identify your most effective campaigns and channels to quickly optimize your advertising budget
  • Combine customer journey data, user behavior/keywords and AI signals to create powerful, granular data that identifies your best quality leads
  • Integrate call outcome data into your marketing platform
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Get credit for the marketing-driven sales you deliver

Whether you're an agency or in-house marketing team, prove the value of your marketing efforts
  • Pull rich data on every conversation to gain insight into the customer journey
  • Classify calls by store location, duration, advertising channel, and keywords mentioned during the call.
  • Push data into your third party platform to optimize your ad spend

Automatically detect, transcribe, and translate Spanish and French calls into English

Ensure your teams can analyze and act on customer conversations—regardless of language—without missing a beat. 
  • Identify the languages spoken in a call, even when multiple are used.
  • Transcribe conversations that switch between languages in real time—for example, Spanish to English. 
  • Convert Spanish and French speech into English transcripts for seamless review and analysis.

Discover how Conversation Intelligence can boost your vehicle sales

Online-Offline-Signals-710x510-1 eBook

4 Ways to Use Call Tracking in Your Marketing Campaigns

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Why-Your-Business-Needs-Marketing-Attribution-Blog-Thumbnail-710x510-1 Blog Post

Why Your Business Needs Marketing Attribution

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Optimize-your-marketing-mix-and-budget-Blog-Thumbnail-710x510 eBook

The Offline Blind Spot & the Data-Driven Marketer

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5-Signs-Dealership-Call-Handling-Problem-710x510-1 Blog Post

25 Calls = 1 Google Review: How Can Your Business Benefit?

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Integrations-CTA

It's easy to integrate Marchex Marketing Edge with your CRM, chat, martech or adtech system

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