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![man with glasses](https://www.marchex.com/wp-content/themes/marchex/images/hero/hero-person1.png)
![business woman](https://www.marchex.com/wp-content/themes/marchex/images/hero/hero-person2.png)
Conversation Analytics
Marchex® Spotlight for Automotive
Empowering your business to improve performance and deliver exceptional customer experiences
![](https://www.marchex.com/wp-content/uploads/2023/05/Spotlight-Product-Page-Pillar-1-3.png)
Monitor key strategic metrics
Quickly assess overall performance and understand how you’re tracking against company goals.
![](https://www.marchex.com/wp-content/uploads/2023/04/Spotlight-Product-Page-Pillar-1-Utilize-Performance-Benchmarks.png)
Utilize performance benchmarks
Rank brand and dealership performance using call handling benchmarks to improve business results.
![](https://www.marchex.com/wp-content/uploads/2023/05/Spotlight-Product-Page-Pillar-2-Focus-on-Business-Impact-3.png)
Dive into call details
Easily access transcripts and review caller summaries in one place.
![](https://www.marchex.com/wp-content/uploads/2023/04/Spotlight-Product-Page-Pillar-3-Make-Data-Driven-Decisions.png)
Make data-driven decisions
Optimize campaigns, improve performance, and increase customer satisfaction using real conversation data.
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