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Navigate an Uncertain Market with Conversation Intelligence

Even in uncertain economic times, businesses can stay afloat and thrive by optimizing their tech stack and keying in on the important, revenue-driving details. With conversation intelligence—insights gleaned from customer conversations taking place on calls and other channels–sales and marketing teams can uncover the hidden signals in customer interactions that can mean the difference betweenContinue reading “Navigate an Uncertain Market with Conversation Intelligence”

4 Key Benefits of Marchex Marketing Edge GA4 Integration

Effective July 1, 2023, Google says goodbye to Universal Analytics (UA) and makes way for Google Analytics 4 (GA4), the next iteration of digital analytics which tracks both web and app activity.    To help marketers and businesses meet the customer journey opportunities in front of them, Marchex today introduces the general availability of its GA4Continue reading “4 Key Benefits of Marchex Marketing Edge GA4 Integration”

The Next Step in Your Dealership’s Call Handling Journey

Automotive dealers can learn how to train their salespeople to build trust during the first call with customers by registering for the final installment of our automotive webinar series. Our auto experts Anne-Marie Anderson, Marchex’s Senior Automotive Market Analyst, and Chris Spensley, our Senior Director of Automotive, will provide strategies to help dealers give theirContinue reading “The Next Step in Your Dealership’s Call Handling Journey”

Marchex Launches Spotlight for Automotive

Marchex is excited to announce the launch of Marchex Spotlight for Automotive! Spotlight allows Marchex’s original equipment manufacturers (OEMs), brand, and dealer customers to maximize revenue by pinpointing failed business-to-consumer conversations and immediately triggering corrective actions through conversation intelligence technology. Read the press release to learn more about this essential addition to the Marchex productContinue reading “Marchex Launches Spotlight for Automotive”

Marchex Wins the 2023 Appealie SaaS Customer Success Award

Marchex is excited to announce that we have won the 2023 APPEALIE SaaS Customer Success Award! The SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with RevLocal, a digital marketing agency that uses Marchex asContinue reading “Marchex Wins the 2023 Appealie SaaS Customer Success Award”

Create A Secure GA4 Account Connection Using Secret API Keys

More than eighty of the most popular automotive websites and third-party providers have joined the Automotive Standards Council (ASC) including Marchex. Marchex is a proud founding member of the council and the only call analytics provider. We are supporting standard event naming rules along with other top automotive website brands and have authored the specificationsContinue reading “Create A Secure GA4 Account Connection Using Secret API Keys”