One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls. Continue reading “Reduce Unanswered Calls”
Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can findContinue reading “New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers”
The NADA 2023 show is upon us. We hope you will join us from January 26th-29th at booth #7253 (under the twinkling lights) to discuss the present and future of the auto industry. Our team will be covering a variety of topics including call handling and call tracking, just to name a few. Schedule aContinue reading “NADA 2023 Is Here!”
Sending customized messages to opted-in prospects over text can be a great way to engage with leads, internal teams, and current customers. The personal feel of conversations over text can help establish trust with your brand, while saving your business valuable time. Sonar’s keyword automation rules feature makes it even easier to stay onContinue reading “Easily Trigger SMS Replies with Advanced Keyword Automation Rules”
Automotive dealers hoping to grow in 2023 should watch our on-demand webinar featuring speakers Chris Spensley, Marchex Senior Automotive Marketing Specialist, and Anne-Marie Anderson, Marchex Director of Field Training, and learn our 3-step telephone communication strategy addressing operations, reception, and conversation. Our auto team’s method has helped thousands of dealers like yourself optimize their phoneContinue reading “3-Step Approach to Win Automotive Sales”
Identifying, nurturing, and qualifying leads that come through the sales and marketing funnel can be a lofty task for marketers, who often interact with 10-100x the number of prospects that sales teams do. Automated texts can unburden marketing teams considerably by streamlining initial contact with a high volume of potential customers. SMS intelligent automation isContinue reading “Boost Lead Qualification and Engagement Rates with Text”
