The Good Old Days We can all (well, most of us) remember when we launched our first digital marketing campaign or before that, our first website. There were many selling points and there was also a lot to learn, but the one consistent benefit was the ability to attribute the success of your advertising campaignContinue reading “GA4 Brings Online and Offline Signals Together”
Auto dealer websites are a primary resource for those who are in the market for a new vehicle. It’s no surprise that dealerships seek to optimize their websites and all the inbound ways to reach them in order to benefit from this traffic. Yet, dealers who limit themselves to tracking only online activity can findContinue reading “New Council Seeks to Standardize Digital Marketing Measurement for Auto Dealers”
Sending customized messages to opted-in prospects over text can be a great way to engage with leads, internal teams, and current customers. The personal feel of conversations over text can help establish trust with your brand, while saving your business valuable time. Sonar’s keyword automation rules feature makes it even easier to stay onContinue reading “Easily Trigger SMS Replies with Advanced Keyword Automation Rules”
Identifying, nurturing, and qualifying leads that come through the sales and marketing funnel can be a lofty task for marketers, who often interact with 10-100x the number of prospects that sales teams do. Automated texts can unburden marketing teams considerably by streamlining initial contact with a high volume of potential customers. SMS intelligent automation isContinue reading “Boost Lead Qualification and Engagement Rates with Text”
It’s important for sales and marketing teams to keep in contact with customers throughout the buyer’s journey, even once a sale has been made. That way, when customers have questions or opportunities for more business emerge, a company will be in the best position to keep its customers satisfied. Text is an effective method ofContinue reading “Maintain Customer Relationships Post-Sale with Text”
A phone call can have many outcomes and sometimes the result isn’t always the one we’d like. When tracking calls, it’s important to distinguish between unwanted calls and those that result in a conversion. A conversion is a desired outcome defined as valuable to your business. In many cases it means a sale took place, or an appointment wasContinue reading “Tracking Sales Conversions with Calls”
