Today, I had the pleasure of interviewing our product marketing leader, Rob Mumford, on Marchex Platform Services, the latest Conversation Intelligence solution from Marchex. Q: Rob, we are getting a lot of questions around our new MPS solution. Can you help our readers understand the value? RM: Marchex Platform Services can apply Marchex’s AI-powered analyticsContinue reading “Marchex Platform Services: A Q&A with Product Marketing”
We’re ecstatic to announce that Marchex has won Business Intelligence Group’s “Product of the Year” award in the 2022 Sales and Marketing Technology Awards program, also known as the “Sammys.” This will be our second consecutive win after receiving the same award in 2021 for our Engage for Automotive product, a sales engagement solution forContinue reading “Marchex Receives the 2022 Sales and Marketing Award”
Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”
Call tracking can deliver superior results to your organization when your call data is interpreted and optimized. You may be aware that all call tracking solutions record the quantity and source of inbound calls. But did you know that more advanced technologies detail actual sales conversions and collect valuable data such as call duration andContinue reading “Unlock the Full Potential of Call Tracking”
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”
One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”
