We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attribution abilities. According to aContinue reading “The Marketing Blind Spot is Still a Problem”
One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential sales during the checkout stage. Every cart rescued can mean revenue for your team! What is an Abandoned Cart?Continue reading “Rescue Abandoned Carts with Marchex Sonar”
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”
One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”
