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How Boar’s Head Resort optimized their advertising spend and increased call volume

Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintainContinue reading “How Boar’s Head Resort optimized their advertising spend and increased call volume”

How Answering the Phone Drives More Sales for Dealers

Most dealership incoming sales (and service) opportunities arrive by phone, and what happens next is not complex – the call is either answered and a conversation takes place, or they hang up without talking to anyone. The challenge, and the opportunity, is how you reduce ‘failed calls’ to deliver a better customer experience and maximizeContinue reading “How Answering the Phone Drives More Sales for Dealers”

Automate CRM Processes Using Conversation Intelligence

The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”

How to Get the Most Out of Business Texting

It’s no secret that customers expect to interact with brands in an increasingly personalized way. According to Epsilon, 80% of customers are more likely to buy a product or service from a brand that provides personalized experiences. Also, modern day consumers expect these interactions, from advertisements to email newsletters, to be tailored to their needs. InContinue reading “How to Get the Most Out of Business Texting”

Marchex named a leader by Opus Research for Applied Conversation Intelligence

Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”