As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities.Continue reading “Top 5 Business Texting Trends”
Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”
In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
Do you want to stop wasting time and focus more on selling? Most folks have things about their job they don’t like and wasting time probably falls pretty high on a lot of people’s list. Whether it’s fielding last-minute requests at 4:45 on Friday afternoon, trying to figure out who is doing what on theContinue reading “4 Tips to Get More Time Back in Your Day”
In observance of Women’s History month, we’d like to highlight the central roles women have played in American history, particularly those recognized for their role in conversation analytics. Here are 3 pivotal pieces of technology developed by innovative women: Computerized Call Switching Erna Hoover was in the hospital after giving birth to one of herContinue reading “Celebrating Women’s History Month in Conversation Analytics”
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”
