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Marchex Named The Leader in Conversational Intelligence

The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations areContinue reading “Marchex Named The Leader in Conversational Intelligence”

Gain marketing attribution across ALL your channels – including calls and texts

Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”

Why you should consider a text channel for your business

Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more. More importantly, text is a medium with an incredibly high read and response rate, compared to emailContinue reading “Why you should consider a text channel for your business”

How Juniper Communities learned to reach more prospective residents on the phone

Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound callContinue reading “How Juniper Communities learned to reach more prospective residents on the phone”

Marchex wins for “Best use of AI in Marketing and Advertising”

Marchex is honored to receive the “Best use of AI in Marketing and Advertising” award from the Global Annual Achievement Awards for Artificial Intelligence. This is the 4th year of the conference which covers seven different categories from AI research to AI business applications. Winners were announced during the AI & Robotics Conference in lateContinue reading “Marchex wins for “Best use of AI in Marketing and Advertising””