Marchex Logo
Log In

Tag Archives: category4}

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Personal Reflections on NADA 2024: A Sales Director’s Perspective

As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the worldContinue reading “Personal Reflections on NADA 2024: A Sales Director’s Perspective”

Industries that Need Call Tracking and Analytics to Succeed

Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services.   For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”

Navigating the Conversational Analytics Maze – Precision in Perspective

If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post.  Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”

Key Benefits of Marketing Edge + GA4 Integration

Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”