The Marchex MIND Lab data science team has built the best of breed AI for conversational analytics from Marchex’s growing base of more than one billion minutes of analyzed consumer-to-business conversations. We enable enterprise brands to quickly draw conclusions about marketing, sales and service performance across hundreds or thousands of locations. Sometimes, however, customers wantContinue reading “Deep Call Scoring: Marchex Sales Rescue”
As a marketer, you’re more than aware of the need to quantify marketing results. Whether to justify spend, maximize budget or make a case for more resources, proving return on investment (ROI) is widely accepted as a basic marketing function. For strictly digital campaigns, Google Analytics and other tools may be enough. For buying journeysContinue reading “5 ways to know if you need call tracking”
Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”
As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. IfContinue reading “Why your business needs call attribution”
What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. It’s often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isn’tContinue reading “Artificial Intelligence, jobs and the Pareto Principle”
Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace toContinue reading “Need more high-quality inbound calls? Employ a call marketplace!”
