This post originally appeared on LinkedIn Pulse If you are considering investing time and resources into understanding what marketing activities are driving your inbound phone calls, you’ve come to the right place. Below I’ve listed some common early-stage questions and their answers to help you get started! Should my business be doing this? Any businessContinue reading “Dynamic Call Tracking 101”
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “Wondering How Dealerships Can Sell More Cars?”
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “A Better Alternative for Dealerships Than Secret Shoppers”
Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not inContinue reading “Does your company have an offline blind spot?”
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—theContinue reading “Senior Living Series: Numbers may not tell the whole truth”
Many franchises and multi-location businesses rely on phone calls to drive revenue. Whether you manage an auto services chain or a national lawn care franchise, how your company handles calls can be the difference in making a sale. So, how do you deliver the best customer experience while increasing revenue per store? You need information.Continue reading “How to deliver an excellent customer phone experience across multiple locations”
