For companies who do business over the phone, the goal of marketing is clear: drive more phone calls. The good news is, consumers typically choose the easiest path to purchase. Click-to-call ads are convenient, and nearly everyone carries a phone. Even better news, research shows that customers who call are typically high-intent customers with aContinue reading “How to delight your high-intent customers and find more of them”
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimizeContinue reading “Senior Living Series #3: Make the most of a limited media budget”
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”
When you face a marketing challenge today, there’s an excellent chance that marketing technology exists to solve it. On the flipside, with thousands of products on the market and counting, the vast number of options available can make it difficult to know where to start. So, how should you approach selecting marketing technology? Whether you’reContinue reading “How to choose the right marketing technology for your business”
Sales prospects, even the most interested, are often a challenge to engage with. A salesperson must compete for a prospect’s time and attention while the prospect is bombarded with information from multiples channels on their devices. For this reason, salespeople must deliver the right message through the right channel at the right moment to holdContinue reading “Advantages of Integrating Text into Your Sales Process”
