To maximize revenue, it’s essential for businesses to not only generate leads but identify the sources of said leads in order to identify which marketing campaigns lead to a conversion, and which underperform. This knowledge can then be used to optimize marketing spending. One tool can accomplish all this and more: call tracking. Here areContinue reading “5 Hidden Benefits of Call Tracking”
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “A Better Alternative for Dealerships Than Secret Shoppers”
Call transcription offers a multitude of benefits for a variety of industries, including auto dealers. Many call tracking platforms already provide call recording services for their customers, but call transcription can reveals deeper insights. Call transcription converts an audio recording of a phone conversation into readable text. Call Analytics takes the process a step further by uncoveringContinue reading “Call Transcription for the Auto Industry”
Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not inContinue reading “Does your company have an offline blind spot?”
Sonar text messaging is a valuable tool for engaging prospects from initial contact to sale. Automated text bots can help your sales team reach out to your prospects and customers right away, without lifting a finger or hiring more employees. Marchex Sonar’s AI chat bot can easily be customized to work with any existing intakeContinue reading “Integrate Text into Sales Workflows with Marchex Sonar”
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—theContinue reading “Senior Living Series: Numbers may not tell the whole truth”
