If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post. Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”
Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”
The automotive industry is heavily investing in electric vehicles (EVs). Consumers are showing curiosity and excitement, but also raising questions and concerns. Dealerships are at the forefront and must adapt quickly. Last year, over one million EVs were sold in the US, marking a 9% year-over-year increase. * Despite a slowdown in consumer adoption rates–and dealershipsContinue reading “Prepare Your Team for Electric Vehicle (EV) Phone Calls”
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies: However, you might be thinking, “I’veContinue reading “Benefits of Call Summaries for Home Services Companies”
If you have not yet read Blogs 1 and 2 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since most of the examples and concepts in this post will require that context to understand. Welcome to our final installment of Navigating the Conversational Analytics Maze. Thus far, we have lookedContinue reading “Navigating the Conversational Analytics Maze – Decoding Recall”
Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”
