Home service companies can benefit significantly from using text as part of their communication strategy for several compelling reasons. According to research, the average open rate for text is 98%. Unlike other methods of marketing such as email, a text message is nearly guaranteed to be seen by your audience. Text can be a powerfulContinue reading “Texting Best Practices for Home Service Companies”
In today’s dynamic auto service landscape where fluctuating gas prices, evolving consumer behaviors, and the surge of electric vehicles dominate headlines, seizing every revenue-generating opportunity is vital. Marchex understands how critical it is to connect customers across marketing, service, and operations to address their most pressing needs. And, let’s face it, customers have a lot ofContinue reading “3 Ways Auto Repair and Service Providers Can Win in Today’s Landscape”
We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
Why Should I Choose Automated Texting? According to Forbes (and anyone with a cellular phone), text is the future of ecommerce. With 90% of customers opening a new text within 30 minutes of receiving it, it’s not difficult to see why it has become the fastest, most personal marketing channel available. Text outperforms other popular formsContinue reading “Automate Texting through a HubSpot Workflow”
Marchex’s acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business: Customer Insights Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help homeContinue reading “5 Ways Marchex Helps Home Service Companies”
Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) Continue reading “Why Dealers Should Create Multiple Google Business Listings by Departments”
