One of the most common ways dealerships lose potential customers is when a caller hangs up after not being able to reach a representative. This often occurs when they encounter a convoluted interactive voice response (IVR) system or long voicemail greetings. Callers do not want to select from several layers of options before reaching aContinue reading “How To Reduce Customer Hang-Ups”
Marchex is excited to announce that we have won the 2023 APPEALIE SaaS Customer Success Award! The SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with RevLocal, a digital marketing agency that uses Marchex asContinue reading “Marchex Wins the 2023 Appealie SaaS Customer Success Award”
More than eighty of the most popular automotive websites and third-party providers have joined the Automotive Standards Council (ASC) including Marchex. Marchex is a proud founding member of the council and the only call analytics provider. We are supporting standard event naming rules along with other top automotive website brands and have authored the specificationsContinue reading “Create A Secure GA4 Account Connection Using Secret API Keys”
Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”
Texting is one of the fastest growing business practices for engaging with customers. Business texting has a variety of proven benefits, including increased engagement with customers and faster service times. Revenue teams can seize the opportunities that text provides to nurture relationships with customers, lock down sales, and increase revenue. Automated text can further streamlineContinue reading “Key Benefits of Business Texting for Revenue Teams”
Automotive dealers who wish to refine their phone operations and increase revenue should watch the second installment of our ongoing automotive webinar series. The webinar features industry experts Anne-Marie Anderson, Marchex Senior Automotive Market Analyst, and Chris Spensley, Marchex Senior Director of Automotive, who provide an overview of how dealers can win over more inboundContinue reading “Improve Call Handling Performances and Outcomes”
